Pomegranate is a fine-dining service app, which covers menu, order, reservation, rewards, and customized experience.
User research study
Unmoderated usability testing
“I never feel the need to retire as I find the great satisfaction in work.”
●Introducing products to the European market
●Hiring experts from abroad
●Introduce new technology to his company and cooperate with foreign companies
Wife and 3 children
CEO of a solar power company
●Verbal communications skills are limited, can’t understand servers very well
●Menus are hard to read
●Unfamiliar with western food
●Ends up ordering unsatisfying food
"Business lunch or dinner are necessary, but I feel this is the hardest part in the business. I often order food that is cooked in a way Chinese can accept, or have to check up dictionary to understand the menu. Sometimes I ask servers for recommendations but they can’t understand my accent. I hope to order food on mobile app with Chinese translation with pictures and guidance of the food."
“I’m interested in spirituality and loves everything beautiful.”
Hangouts or goes on a date at a steakhouse occasionally
Order the right food without asking too many questions
Feel comfortable to order the cheapest wine
●Steakhouse vibe is generally business-like and even pretentious. I only want to relax and being alone with my date
●We already struggle to pay and can’t afford a 20% tip
●Feel embarrassed to ask questions or order cheap food
Steakhouse is not where you can see students like me very often, but I think it’s okay to enjoy juicy steak now and then. However, I’m neither knowledgeable nor rich enough to feel confident. The server and the atmosphere intimidate me. I end up ordering the wrong food at a higher price than my budget. I really hope I could have all the info and get the ordering and paying things all down on an app.