Page Title

Pomegranate is a fine-dining service app, which covers menu, order, reservation, rewards, and customized experience.

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Contributions:

  • User story

  • Problem statement

  • Information architecture

  • User research study

  • Unmoderated usability testing

  • Wireframes

  • Low-fi prototypes

Catalogue:

Empathize

Define

Ideate

Prototype

Test

User Persona

Tom.jpg

“I never feel the need to retire as I find the great satisfaction in work.”

Goals

●Introducing products to the European market

●Hiring experts from abroad

●Introduce new technology to his company and cooperate with foreign companies

Frustrations

Tom

Age

Education:

Hometown:

Family:

Occupation:

68

PhD

Anhui, China

Wife and 3 children

CEO of a solar power company

●Verbal communications skills are limited, can’t understand servers very well

●Menus are hard to read

●Unfamiliar with western food

●Ends up ordering unsatisfying food 

"Business lunch or dinner are necessary, but I feel this is the hardest part in the business. I often order food that is cooked in a way Chinese can accept, or have to check up dictionary to understand the menu. Sometimes I ask servers for recommendations but they can’t understand my accent. I hope to order food on mobile app with Chinese translation with pictures and guidance of the food."

Camilla.jpg

“I’m interested in spirituality and loves everything beautiful.”

Goals

  • Hangouts or goes on a date at a steakhouse occasionally

  • Order the right food without asking too many questions

  • Tip less

  • Feel comfortable to order the cheapest wine

Frustrations

Camilla

●Steakhouse vibe is generally business-like and even pretentious. I only want to relax and being alone with my date

●We already struggle to pay and can’t afford a 20% tip

●Feel embarrassed to ask questions or order cheap food

Steakhouse is not where you can see students like me very often, but I think it’s okay to enjoy juicy steak now and then. However, I’m neither knowledgeable nor rich enough to feel confident. The server and the atmosphere intimidate me. I end up ordering the wrong food at a higher price than my budget. I really hope I could have all the info and get the ordering and paying things all down on an app.