PORTFOLIO

CASE STUDY

 
THINGS FALL ART

Art dealing & Live auction

Main user flow

Challenges:

  • Ineffective UI copy 

  • Account setup process takes effort

  • Transaction flow lacks assurance, urgency, or confirmation.

Contributions:

  • UI copy

  • Added and merged screens

  • Offered redesign suggestions

  • Usability testing

Highlights:

  • Intentional friction during transaction

  • Offer at least 2 CTAs at the end of flow: stay & move on

 
PACE

Fitness tracking app

Student project

Onboarding flow

Challenges:

  • Cluttered UI

  • Messed-up inputs in goal-setting task: activity, time length, frequency, metrics, etc.

  • Naming: inaccurate and misleading

  • Low completion

Contributions:

  • Redesigned user flow

  • Wireframing

  • UI copy: microcopies, tooltips, pop-ups, CTAs

Highlights:

  • CTA buttons & Conversion

  • Progress tracking

  • Taxonomy

  • Diagram

  • Entry fields

  • Psychology & Behavioral science

 

UX BLOG

DECISION MAKING ON DELIVERABLES

with a case study on

error messages

How to write a deliverable from scratch?

 

Where and when it appears in a flow?

 

Which UI to choose: pop-up, toast, banner, or a new screen?

 

How important/emergent is the message?

 

How interruptive the deliverable can be?

 

Everything is diagrammable

Present methodology to stakeholders

Deliverables

Pass on to engineers

Add to common use cases in

content style guides

 

REWRITE MICROCOPY

A UX writer's journal

Digital UX problems I screenshot and reworked:

  • Notification

  • Alert

  • Empty state

  • Signup form

  • Welcome page

Informative & On-brand

Customer service

Business impact

Cognitive burden

Right info at the right time 

Marketing copy

CREATIVE